Ted Isaksson

- Content creator & strategist Portfolio

Who?
Ted, 28. Born on Sweden’s best coast, raised on stories, shaped by curiosity.
‍
What?
A creative storyteller turning trends and insights into formats and campaigns to stay. Specialized in social media, video production, and content strategy. Idea to execution.

Why?
Because laughter opens the door and inspiration makes people stay. My stories are built to spark both.

Where?
Splitting time between Stockholm and online.
Wherever ideas flow, I follow.

When?
Always. Send me a message.
Delve deeperSay hi!

Client highlights

Best of OTW

A curated selection of TikTok and Instagram content for multiple brands

Client:

OTW

My Role:

Content creator
As a full-time freelance content creator at OTW, I worked across a wide range of projects from always-on content to brand activations for clients including Lidl, Foodora, Volkswagen, KFC and Edukatus.

My role covered the full creative process: brainstorming ideas, drafting creative briefs, planning and directing shoots, and editing content for social platforms.

This is a curated “best of” selection of the content I produced during my time at OTW showcasing formats that caught trends, engaged audiences, and helped brands strengthen their presence on TikTok and Instagram.

Lidl - Social formats & on-camera reporter

At Lidl, I spent most of my time developing TikTok and Instagram content. I brainstormed ideas, planned and directed shoots, and edited content ready for publishing. I also took on the role of on-camera reporter, engaging with people on the streets – a format Lidl valued so much they kept me on as their recurring host.

KFC - TikTok ad economy & community management

For KFC I managed and produced their TikTok presence, scheduling posts, analysing performance, and engaging with the community through TikTok Studio. Working closely with TikTok Sweden and our paid media specialists, I gained hands-on insights into best practices for growing and maintaining a brand on the platform.

Vita & Gröna bandet redesign

Making a community brand clearer, simpler, and easier to use

Client:

Fjällfararna

My Role:

Creative lead
Fjällfararna approached us with the challenge of strengthening their brand and creating a website that was simpler and easier to navigate.

Using a full design thinking approach, I led our team through research, interviews, and testing to identify the communitys core needs. The insights showed a demand for inspiration, connection, and clear information.

We created a prototype of a more accessible website tailored to those needs by highlighting ambassadors, community stories, and practical information. Several of these features were later integrated into Fjällfararnas official site.
The project gave me experience in leading a creative team through the full design thinking process, from insights to implementation.

View prototype

Visit Fjällfararna

Extensive Content Strategy + AI Model

Building a scalable content framework for iquest

Client:

iquest

My Roles:

Creative lead, Project manager, Ai specialist
For the prop-tech company iquest, I led a 10-week project that delivered both a long-term content strategy and a custom AI model.
I started as Creative Lead and later transitioned into Project Lead, overseeing research, customer insights, and the creation of a content guidebook and calendar.

Alongside this, I developed a custom GPT model trained on brand insights and tone of voice, enabling the team to streamline content creation while staying consistent. The project provided iquest with both a strategic roadmap and a practical tool to empower their marketing efforts going forward.

Creative experiments

Lets hit the market

Exploring formats through a weekly series on LinkedIn

Client:

Personal project

My Roles:

Director, Photographer, Editing
During my internship at OTW, I set out to document the journey and reflect on my learnings in a creative way. The result was Let’s Hit the Market, a twenty-week long LinkedIn series where I experimented with a new format each week.

The project became both a creative playground and a personal challenge, pushing me to explore different ways of telling stories through video. It was well received within my professional network and praised for its variety and authenticity.

View playlist

The Racoons Branding

Creating a fictional rock band’s identity through storytelling and design

Client:

Hyper Island

My Roles:

Concept developer, Editing, Designer
As part of an early Hyper Island project, my team and I developed the branding for a fictional alternative rock band called The Racoons. The concept: a band that, after being rejected by a fancy establishment, started their own Michelin-star restaurant in the back alley.

We created a full brand universe with a photo story, custom t-shirts, keychains, 3D-printed figures, a teaser video and a cassette release. I was responsible for the teaser, 3D print and cassette design. The project became a playful exercise in world-building, showing how storytelling, design and production can merge into a coherent brand identity.

View project

Hyper Island Accepted

Celebrating creativity through music and visuals

Client:

Personal project

My Roles:

Director, Editing
To celebrate my acceptance into Hyper Island’s Content Developer program, I created a personal project: a music video inspired by the joy and energy of the moment. Shot in a single day with a minimal crew, I directed and edited the piece to translate that excitement into vivid visuals.

The project became a playful reminder of how music and storytelling can merge and of my drive to turn inspiration into creation.

View video

Thankful Delivery

A short film about empathy in the contactless delivery era

Client:

Personal project

My Roles:

Director, Editing
I created this short film as a personal project to reflect on the rise of contactless delivery and its impact on couriers.
Through research I found how this trend often left workers feeling invisible and wanted to remind viewers how a simple “thank you” can make a big difference.

I directed and edited the video as a small but heartfelt story about empathy in everyday life. The project was well received within my network and served as a reminder of my interest in socially conscious storytelling.

View video

The Forgotten Exhibition

Exploring storytelling in a digital VR space

Client:

Hyper Island

My Roles:

Technical lead, Designer
As part of a Hyper Island project, I took on the role of Technical Lead and Designer to create an immersive exhibition in FrameVR accessible on both desktop and VR.
I designed the overall layout and flow of the space, ensuring it functioned smoothly for visitors. The exhibition combined audio logs, 3D models, video, and written stories into a shared interactive experience.

While not all original assets are still available, the exhibition link still gives a clear impression of the experience. The project gave visitors a new way to engage with stories, while giving me valuable insights into designing user flows and experiences in VR.

Visit Exhibition

View Pictures

This Was Supposed To Be...

Campaign for Hyper Island’s Design Lead program

Client:

Hyper Island

My Roles:

Concept developer, Photographer
As part of a Hyper Island brief, I developed a campaign for the Design Lead program aimed at professionals with experience in marketing, design, or content.

Our concept exaggerated how lack of leadership and communication can sink even the best creative team, positioning the program as the solution to build stronger, more effective leaders.

I worked on concept development and photography for the campaign, which was highlighted internally as a strong example of using humor to address real industry challenges.

View project

Past clients:

Hyper Island

Volvo

iquest

Fjällfararna

OTW

Socials:

Contact:

Email:

Tedwilliamken@live.se

Phone:

0727179717