ABOUT ME

Who am I?
Content creator, strategist and self-proclaimed nerd with a knack for building stories that connect and visuals that mesmerise.

With a background in film production and experience across agencies and brands, I’ve grown into a versatile creative who moves confidently between strategy, concept development, and production.

What do I do?
I’ve created social-first content for brands such as Lidl, KFC, Foodora, and Volkswagen. Ranging from always on content to bigger brand activations, shaping and evolving brands to new levels.

What really satisfies my creative itch is the balance of developing big ideas and bringing them to life through video, design, and storytelling.

My interests.
Curiosity flows through my blood and drives me both professionally and personally.

I enjoy winding down with some videogames, movies, music and boardgames with friends, with the latest news of these categories always spotted in my binoculars.
On the other side I'm just as drawn to documentaries, history, tech and psychology, always eager to learn something new.

If given the opportunity I love doing my own creative ventures in my spare time such as artistic edits, designing boardgames or hosting my own game-show formats. 

What drives me?
For me, content has to do more than just look good, it needs to resonate. Whether it’s a TikTok video, a campaign concept, or a long-term content strategy, I aim to combine creativity with structure.

Empathy, playfulness and purpose often sit at the heart of what I create, but always with a clear purpose and insights to guide it.
My goal: to help brands find and expand their genuine voice and market presence while leaving a lasting impression.